Registrants log into a virtual environment where, as with an offline conference, they can attend scheduled talks and panels, chat with other registrants in waiting rooms or breakout groups, and network, often over a multiday period.
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In addition, advances in easy-to-use desktop software and cloud-based communication platforms, coupled with companies’ desire to reach the widest audience possible for the lowest cost, mean that virtual events are here to stay. Virtual events have risen in popularity due to stay-at-home and social distancing requirements forced by the pandemic. While event presenters might “broadcast” or emcee from a physical space, it’s understood that the audience will consume or partake in the event content remotely. These events encourage audience participation and use that effort in subtle or major ways to shape the event. Virtual events that customers experience through screens have become the norm at a time when public health concerns have sidelined large, live gatherings. These events take many forms, but still require hosts, thought leaders, and time limits. Participants connect to the event via their desktop or mobile devices. Virtual events are interactive gatherings offered online, rather than at a physical location.
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